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Google Ads for the Construction Industry Webinar


Cost: £25.00

Who should attend?

This webinar is for Business Owners, Marketing Managers, Sales Managers and Brand Managers who would like to use more Google Ads in their construction business. All content is pitched at an introductory /beginner level. You do not need any previous experience in Google Ads to attend. There will be a short Q&A at the end of the session as well as interactive elements throughout.


If participating using your tablet or phone, it would be desirable to have a second device available to take part in the real time activities during the session.


Topics Covered


• Overview of the different ad formats available: search, display, video etc

• How to conduct keyword research to find out what your audience search for

• What makes a good PPC ad + How PPC ads work

• How to set up a PPC ad

• How to choose your audience for display ads

• How to set up display ads


22 May 2024, 10:00 - 12:00
Online event

Cost: £25.00


We reserve the right to cancel or amend the timings of these events at any point up to the stated start time of the session.

Delegates may also cancel their booking at any time by following the link in their confirmation email.

The delegate acknowledges that all course material, program material or copies thereof are and will remain the property of CITB NI and are subject to copyright. It is expressly agreed that neither the delegate nor their sponsoring organisation will copy the whole or any part of those materials without the written consent of the training provider.

CITB NI accepts no responsibility delegate or their sponsoring organisation as a result of their participation in events or training  and shall not be liable for any loss or damage arising to the delegate, their sponsoring organisation or any third parties howsoever that loss or damage arises (save that this provision will not exclude liability for death or personal injury arising from the negligence of the training provider).

No variation to these conditions shall be binding unless agreed in writing between the authorised representatives of the training provider and the delegate and/or their sponsoring organisation. The delegate and their sponsoring organisation acknowledge that these terms and conditions supersede any written or verbal communication.

Event organiser

Nutts Corner Training Centre
17 Dundrod Road
County Antrim
BT29 4SR
United Kingdom

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