Go Succeed: Introduction to Email Marketing

Cost: Free

This event is part of Go Succeed, a new support service from local councils in Northern Ireland that can help to start, grow or scale a business.

Email marketing is one of the most cost-effective ways to engage with your customers, improving loyalty and increased their lifetime value to your business. But how can you maximise its potential?

This webinar will provide businesses with an introduction to email marketing, providing key strategies and tips that can be employed to make the most of your chosen platform.

Specifically, it covers:

• What is email marketing?
• Developing your email marketing strategy
• Building and organising your subscriber database
• Building a best practice email
• Design features and tips
• Measuring performance and impact

In just one hour, attendees will develop a more in-depth understanding of how email marketing can be used strategically to accelerate their business’ growth.

Please note whilst Go Succeed operates across NI, this event is being hosted by Belfast City Council, therefore should the event reach capacity and a waiting list is created, priority access will be given to Businesses based in the Belfast City Council area.

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