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Get your business ready for Singapore with techUK


Cost: Free

Explore how to grow your services, innovation-led or technology business in Singapore, which is an excellent starting point for expanding your business in the Asia Pacific region.

What you’ll learn

  • understand the trading relationship that the UK has with Singapore
  • discover the market opportunities for services and tech companies within Singapore
  • hear expert market entry advice on how to set up a company in Singapore and market your product or service

Singapore is an open, vibrant, and forward-looking country which operates as an excellent gateway for countries to expand further the Asia Pacific region. The fast-growing ASEAN and CPTPP economy is one of the UK’s largest trading partners in Southeast Asia, making it a great place to seek business opportunities in the wider region.

The UK-Singapore Digital Economy Agreement (DEA) came into force in June 2022 and the UK also has an FTA with Singapore, meaning that the UK and Singapore have a very open and digital-friendly trading relationship. With a focus on creating inclusive digital markets, the Singapore DEA offers a great opportunity for growth through the free flow of duty-free digital content, meaning trade can be easier for businesses and consumers, for products like e-books, music streaming services, or technology services.

The DEA has created a range of opportunities for businesses to grow in Singapore in the following sectors:

  • technology and smart cities
  • financial and professional services
  • creative industries
  • innovation-led businesses
  • education

The event will also provide practical insights on how to sell overseas and expand into Singapore, from an overview of market opportunities, through to advice from a panel featuring UK businesses who have already started their export journey into Singapore. Bring along your burning questions for our experts!

Winnie Seow-Mei
Head of Intermediaries – Asia, Hawksford, Singapore

Based in Singapore, Winnie is responsible for helping global businesses to expand into Southeast Asia region, while assisting Asian companies with expanding into the UK.

With more than 10 years of experience in international expansion, Winnie has held different roles within the public and private sector, where she assisted multinational corporations and SMEs on their market entry and expansion needs.

Winnie has lived and worked in China and Southeast Asia and is fluent in English, Malay, Mandarin, Cantonese and Hokkien. She prides herself on her good understanding of cultural sensitivity and ways of working with clients in Asia.

Valeria Vigilante
Digital Trade and Singapore Lead - Free Trade Agreement Utilisation Team, Department for Business and Trade (DBT)

Valeria joined the Department for Business and Trade in April 2019. Since then, she has worked across a range of trade policy areas, such as UK MFN tariff regimes, trade remedies and FTA Implementation.

In her current role, she is leading on the Free Trade Agreement Utilisation strategy on Digital Trade, with a particular focus on Singapore and the UK-Singapore Digital Economy Agreement.

Valeria holds a masters degree in European Studies from the London School of Economics and Political Science and a bachelor degree in Politics and Philosophy from the University of Sheffield.


29 May 2024, 09:30 - 11:00
Online event

Cost: Free


There are no terms of business.

Event organiser

UK Export Academy
Old Admiralty Building
Admiralty Place
United Kingdom: England

020 7215 5000
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