Deciding your pricing strategy and routes to market for overseas sales

Cost: Free

Understand how to price your goods and get them in front of your customer.

What you’ll learn

• the different elements of pricing for export and available costing options
• the different routes to market
• how to identify a suitable agent or distributor

Description
Whether you are exporting goods or services, this session will help you understand how to make strategic decisions for your business. We’ll begin with a discussion on the different factors that affect your costs when serving overseas customers. We’ll also touch on the different pricing models you may wish to consider and think about how to research for price.

Next, we’ll outline the different routes to market – should you work directly with customers, or should you engage somebody else to help?  And finally, we’ll talk through how to identify a suitable agent or distributor and the due diligence considerations when working with partners.

Speakers
Mark Burkett
UK Export Academy Adviser, Department for Business and Trade

Mark has been involved in exporting for over 30 years and has exported successfully to every continent around the globe.  

With his wealth of experience and enthusiasm for UK exports, Mark is on a mission to help UK businesses take their products and services to overseas markets in the best possible shape to achieve success.

There are no terms of business.