B2B Sales Tactics: Identifying Leads, Prospecting and Converting

Cost: Free

This event is part of Go Succeed, a new support service from local councils in Northern Ireland that can help to start, grow or scale a business.

It aims to help participants with the skills and techniques for building a sales pipeline.

Through this session you will learn:

• Understanding the potential customer
• Potential funding streams for support in this area
• The most effective way of identifying potential leads and getting to speak to the right person
• How to go about prospecting – best practice in sales calls, emails and following up
• The easiest way to convert sales through sales prospecting
• Understanding when to follow up

At the end of the session, participants will have a clear understanding of the process of business-to-business sales targeting.

There are no terms