What is big data?

Cost: Free

This is the second in a series of 'Supporting Digital Transformation' webinars, delivered by the William J. Clinton Leadership Institute at Queen's Business School. These webinars aim to help small and micro businesses in Northern Ireland adopt advanced digital technologies. They also highlight the support available through the Digital Transformation Flexible Fund.

This second webinar explains the difference between digital transformation and digitisation. We’ll help you identify where your business stands in its digital transformation journey. We'll introduce six key digital technologies that, when integrated into a business, can transform operations and improve customer value.

This session will guide you on how to plan for data-driven decision-making in your business. You'll also get an overview of the DTFF and how it supports your journey.

Grace Carson from Queen's Business School will discuss how to leverage your data, transitioning from big data analytics to effective data-driven decisions. She’ll provide practical tips for developing a strong data strategy. Additionally, an industry expert from Glow Metrics will share real-world case studies of successful data analytics implementations.

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