The Business of Pricing

Cost: Free

Registration is now open for Tourism NI’s ‘The Business of Pricing’ webinar.

Pricing strategies in the tourism industry can vary greatly depending on the type of business services on offer, season and demand. Pricing not only impacts your bottom line but also perceptions of our destination.

Join us on Monday 16th September at 10am for this focused webinar which will help you explore how to set and review pricing strategies to maximise sustainable growth and understand the potential pitfalls of short-term pricing strategies. The session will also sign post to a range of practical free resources to help you set and manage pricing strategies for your business.

About our Expert

This session will be delivered by Elaine McInaw, a tourism and hospitality expert with over 20 years senior experience.

As Tourism & Hospitality Specialist with Runda Hospitality & Tourism Solutions, Elaine supports tourism businesses across visitor attractions, accommodation, activity & experience providers with commercial and communications supports.

Through her trademark proactive, empathetic, and solution-driven approach, Elaine is an expert in maximising revenue generation and building sustainable growth for tourism businesses.

Who should attend?

This webinar is free to attend and is open to anyone in the NI Tourism & Hospitality sector who wishes to improve and develop their pricing strategies for long term sustainable growth.

This webinar is being delivered as part of our ongoing Tourism Enterprise Development (TED) Programme.

We reserve the right to cancel or amend the timings of Tourism NI Corporate Events at any point up to the stated start time of the session.

Delegates may cancel or amend their booking at any time by replying to their confirmation email.  However, paid events can only be refunded up to one week prior to the event.  After this date the full event cost will still be applicable.

The delegate acknowledges that all event program materials or copies thereof are and will remain the property of the training provider and are subject to copyright.  It is expressly agreed that neither the delegate nor their organisation will copy the whole or any part of those materials without the written consent of the training provider.