Strategic Planning for Business

Cost: Free

This event is part of Go Succeed, a support service from local councils in Northern Ireland that can help to start, grow or scale a business.

The Go Succeed Start team hosts this in-person masterclass.

This practical masterclass will support business owners to take a strategic look at their business, identify where they want to go and understand the steps needed to get there. With a focus on practical planning and action, the session will provide valuable insights and guidance to support future business development and growth.

What will be explored during the masterclass:

• NI policy context
• Where are we now in strategic planning terms
• Where are we trying to get to
• What actions are necessary and what support is available

Expected outcomes for attendees

Understanding your current business position

• Mission, Vision & values
• Knowing your business: markets, customers, financial position [P&L, Cashflow and Balance Sheets]
• SCOT analysis [Strengths, Constraints, Opportunities, Threats]

Setting out the development plan

• Goals, aims & objectives
• Short, medium & long term
• Action plans
• Leadership
• Markets & customers
• Financial position

Key takeaways

Delivery and support - Actions and support ecosystem:

• Understanding your market
• Competitive analysis
• Marketing activity
• Establishing KPIs
• Implementation plans
• Operational tactics
• Monitoring activity
• Evaluation

This Go Succeed workshop is open to all individuals in the early stages of their business, located in the Mid Ulster District Council area and neighbouring Council areas.

Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Mid Ulster District Council therefore should the event reach capacity and a waiting list is created, priority access will be given to businesses based in that area.

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