Stop Them in Their Tracks: Window Dressing for the Belfast Fleadh Cheoil na hÉireann

Cost: Free

With thousands of additional visitors expected across Belfast during the Belfast Fleadh Cheoil na hÉireann, your shop window has just a few seconds to capture attention and encourage people to step inside. 

Join renowned visual merchandising specialist Mags McAlpin of Creating Retail Magic for this inspiring and practical workshop, where you'll discover how to transform your shopfront into a powerful marketing tool without spending a fortune. 

Whether you're an independent retailer, gift shop, boutique, café, salon or customer-facing business, you'll learn simple but highly effective visual merchandising techniques that will help your business stand out during one of Belfast's biggest cultural celebrations. 

During this interactive workshop, you'll discover how to: 

• Create eye-catching window displays that stop people in their tracks.
• Use colour, lighting, props and storytelling to create displays that capture attention.
• Incorporate the Belfast Fleadh theme into your business while staying true to your own brand.
• Showcase products in ways that encourage customers to browse and buy.
• Make the most of your existing stock and display materials without the need for a large budget.
• Understand how customers naturally look at and move through a shop window.
• Create displays that encourage visitors to take photographs and share your business on social media. 

Mags will share practical advice, professional techniques and real-life examples drawn from years of experience helping independent retailers increase footfall and improve customer engagement through creative visual merchandising. 

Whether you're looking for simple improvements or a complete refresh of your shopfront, you'll leave with fresh ideas, practical inspiration and the confidence to create a window display that attracts attention, encourages people to walk through your door and helps your business make the most of the Belfast Fleadh Cheoil na hÉireann.

No terms or conditions apply.