Social Media for Beginners - 23 April 2026

Cost: Free

This event is part of Go Succeed, a support service from local councils in Northern Ireland that can help to start, grow or scale a business.

During this workshop, you will:

Get a tour around Instagram

In this beginner’s guide, you'll find out everything you need to know about the features of Instagram and how to use the app.

Understand the Algorithm

How the platforms evaluate the overall popularity of a post, using signals like how many people are liking, commenting, sharing and saving, and how quickly these activities happen.

Identify your target audience

The goal is to attract more customers who have similar goals, aspirations, pain points, and challenges as your best customers. In addition to increasing ROI, understanding your target market allows you to build relationships and better communicate with consumers.

You can develop creative that speaks to specific personas, and develop brands that coincide with the interests and values of those most likely to purchase the product/service.

This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland.

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