Smarter Social Media for Start-Ups: Build Your Brand with Strategy, Content and AI

Cost: Free

This event is part of Go Succeed, a support service from local councils in Northern Ireland that can help to start, grow or scale a business.

The Go Succeed Start team hosts this in-person masterclass.

Starting a business is exciting, but knowing where to begin with social media can feel overwhelming. This practical two-hour workshop is designed specifically for pre-start and early-stage businesses, helping you build a strong social media foundation from day one.

You'll learn how to:

• Set clear social media goals that support your business from the very beginning
• Choose the right platforms for your ideal customers instead of trying to be everywhere
• Understand what success really looks like (it's not just about follower numbers)
• Create a simple content plan that helps you show up consistently without spending hours online
• Use Canva, ChatGPT and free scheduling tools to create professional content quickly and confidently

Whether you're still planning your business or have recently launched, you'll leave with practical tools, time-saving techniques and a clear strategy to help you market your business with confidence. No previous marketing experience required.

This Go Succeed workshop is open to all individuals in the early stages of their business, located in the Fermanagh and Omagh District Council area and neighbouring Council areas.

Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Fermanagh and Omagh District Council therefore should the event reach capacity and a waiting list is created, priority access will be given to businesses based in that area.

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