SEO-Optimised Websites: Drive Leads and Sales

Cost: Free

This event is part of Go Succeed, a new support service from local councils in Northern Ireland that can help to start, grow or scale a business.

The Go Succeed Start team hosts this practical webinar designed to help you demystify the world of SEO (Search Engine Optimisation).

We’ll start by covering the fundamentals of SEO, explaining how search engines work and the key factors that influence rankings. From on-page elements like meta tags and content structure to off-page considerations such as backlinks, you’ll gain a clear understanding of how to optimise your site.

Next, we’ll dive into keyword research, one of the most critical aspects of SEO success. You’ll learn how to use Google Keyword Planner to identify relevant, high-performing keywords for your niche. We’ll show you how to analyse search volume, competition, and relevance to pinpoint the best opportunities for your website.

Finally, discover how to implement these keywords effectively on your site to improve rankings.

By the end of this webinar, you’ll have a solid SEO foundation and practical tools to start improving your ranking on Google.

This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland.

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