People Power: Crafting a Compelling Brand that Connects and Thrives

Cost: Free

This event is part of Go Succeed, a new support service from local councils in Northern Ireland that can help to start, grow or scale a business.

Learn the importance and value of brand strategy, what it consists of with tips and examples to create your own, and leverage it to improve day-to-day running, marketing, staff collaboration, and offerings, to provide a more professional and effective service to convert customers.

What's covered:

• Introduction to what brand strategy is and why it’s important
• Three People Approach
• Who You Are - purpose, vision and values
• Who They Are - defining your ideal customer and how you serve them
• Who It Is - understanding your brand as a person
• How to use brand strategy in your business to grow and thrive

This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland.

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