Market access and commercialisation opportunities in the german healthcare system

Cost: Free

Join Digital Oxygen for a practical workshop on market access and go-to-market strategies for your MedTech or digital health company.

What you’ll learn

• A concise overview of market access pathways
• An understanding of who drives demand
• A basis to determine the German healthcare market opportunity

Description
Digital Oxygen's workshop explains how MedTech and digital health companies gain market access and their go-to-market options in Germany's statutory health system, which is solidarity-financed and covers 88% of the population (€274bn spend). It maps distinct reimbursement pathways—for drugs, medical devices, IVDs, and DiGA apps—each with its own gatekeeper and timeline. Three routes are detailed: medical devices, DiGA's fast-track digital therapeutics pathway, and selective contracts. It shows key stakeholders driving demand and how to reach them with different sales models. Each section ends with practical "golden rules" for manufacturers.

Speakers
Axel Meiling
Founding partner, Digital oxygen

Bringing healthcare innovations to life. Axel finds the right path into the German healthcare system for your innovations, develops sound go-to-market strategies, and navigates the regulatory landscape.

There are no terms of business.