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Make the Most of the Belfast Fleadh Cheoil with a Winning Social Media Campaign

Overview

Cost: Free

Thousands of visitors will be exploring Belfast during the Belfast Fleadh Cheoil. The question is…will they discover your business? 

Whether you’re a café, retailer, salon, attraction, service provider or hospitality business, this practical workshop will show you how to use social media to attract more visitors, increase footfall and keep customers coming back long after the event has ended. 

You don’t need to be a marketing expert or spend hours creating content; you will be guided by expert marketer Juliana Germinio. In two hours, you’ll learn to plan an effective campaign, create engaging posts, and schedule your content in advance, leaving you free to focus on your customers during one of Belfast’s biggest cultural celebrations. 

During this interactive workshop, you will: 

  • Build a complete social media campaign for the Belfast Fleadh Cheoil.
  • Discover the types of content that encourage people to visit your business.
  • Learn how to create professional-looking graphics and videos using free and low-cost tools.
  • Use AI, including ChatGPT, to generate ideas, captions and promotional content in minutes.
  • Plan and schedule your Facebook and Instagram posts before the event begins.
  • Create a simple content calendar that you can reuse for future festivals, seasonal campaigns and business promotions.
  • Learn practical tips to increase engagement, encourage customer-generated content and maximise your reach. 

This is a hands-on workshop, so we encourage you to bring a laptop, tablet or smartphone. By the end of the session, you’ll leave with a ready-to-use content plan, professionally written posts, creative ideas and the confidence to promote your business throughout the Belfast Fleadh. 

Don’t leave your marketing until the event has already started. Plan ahead, stand out from the crowd and make this year’s Belfast Fleadh work for your business.

Dates and venues

22 July 2026, 10:00 - 12:00
City East Business Centre, Belfast, BT4 1GW

Cost: Free

View venue

Terms

No terms or conditions apply.

Event organiser

Belfast City Council
9 Adelaide
9-21 Adelaide Street
Belfast
Antrim
BT2 8DJ
United Kingdom: Northern Ireland


028 9027 0482
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