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Lunchtime Learning Part 3 - Identifying Trends on Google and Using Them to Your Advantage


Cost: Free

This event is part of Go Succeed, a new support service from local councils in Northern Ireland that can help to start, grow or scale a business.

This free lunchtime learning webinar is designed at an introductory level and aims to inspire and help you to start leveraging the opportunities ‘googling’ can offer when developing your business growth plans:

Delegates will:

  • learn how to find new marketing ideas through Google Trends
  • get to grips with ways to monitor the web for brand mentions and interesting new content with Google Alerts
  • discover how to do keyword research and find the keywords to leverage in their online content with the Keyword Planner tool
  • be shown how Google Analytics can unveil export opportunities and help them chart where their website hits are coming from
  • see how AI can be used to identify additional opportunities
  • be signposted to other free tools and free learning opportunities in order to go on to master how to scan for opportunities to grow their business


Please note whilst Go Succeed operates across NI, this event is being hosted by Antrim and Newtownabbey Borough Council, therefore should the event reach capacity and a waiting list is created, priority access will be given to Businesses based in the Antrim and Newtownabbey Borough Council area.


28 May 2024, 12:00 - 13:30
Online event

Cost: Free



Event organiser

Go Succeed
c/o Department for Levelling Up, Housing and Communities
2 Marsham Street
United Kingdom: England

0800 027 0639
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