Leaner & Greener Masterclass: Telling your Sustainable Story

Cost: Free

Leaner & Greener is our dedicated Climate Action programme, supporting Tourism businesses on their Green journey, by first of all taking active steps to address Energy, Water, Waste and Food Waste.

Join us on Monday 7th October for this in-person Leaner & Greener event led by Tina O’Dwyer, The Tourism Space.
  
During this masterclass session, we will be exploring the importance of storytelling for your sustainability journey, including cost effective and innovative ways of telling your story to realise your investment and increase market share.  

Tina will be shining a light on both ‘greenhushing’ (downplaying your sustainability activity) and ‘greenwashing’ (overselling what the business is doing in order to appear more environmentally friendly) and how to achieve the right balance.

Building on our previous Leaner & Greener programme activity, we will once again be taking a look at Climate Action – in particular the importance of measuring your energy, waste, water and food waste, and effective use of a carbon calculator for your business.  
 
The session aims to help you re-focus and prioritise and will include insights from some local case studies who will be sharing details of their sustainability journey so far.  
 
This is a half day event and will be followed by a networking lunch, giving you opportunities to engage with industry colleagues and sustainability experts.
 
Who should attend?
 
This session is free to attend and is open to all businesses within the NI Tourism & Hospitality Sector.
 
About our facilitator
 
Tina O’Dwyer is CEO & Founder of The Tourism Space, a specialist sustainable tourism consultancy which aims to inspire Sustainable, Regenerative and Collaborative approaches to Tourism.
 
This masterclass is being delivered as part of the Tourism Enterprise Development (TED) Programme 2024-25.

We reserve the right to cancel or amend the timings of Tourism NI Corporate Events at any point up to the stated start time of the session.

Delegates may cancel or amend their booking at any time by replying to their confirmation email.  However, paid events can only be refunded up to one week prior to the event.  After this date the full event cost will still be applicable.

The delegate acknowledges that all event program materials or copies thereof are and will remain the property of the training provider and are subject to copyright.  It is expressly agreed that neither the delegate nor their organisation will copy the whole or any part of those materials without the written consent of the training provider.