Ideas to reality: Validating your product and finding market fit

Cost: Free

Explore the viability of your business idea including key questions such as "is it going to work?" and "is it going to last?".

What you’ll learn

• Apply the Jobs-to-be-Done framework to identify unmet customer needs and translate them into a compelling value proposition.
• Design and prioritise lean validation experiments using an Impact, Confidence, and Ease model to test assumptions before scaling.
• Recognise the key qualitative and quantitative signals of genuine product-market fit — and know when you’re ready to accelerate.

Description
Every founder believes their idea is the one — but how do you move from gut feeling to genuine market validation? In this interactive session, growth marketing expert Daniel Johnson draws on a decade of experience helping startups from Seed to Series B to walk you through a practical, step-by-step approach to turning an idea into a product people actually want.

You’ll learn how to use the Jobs-to-be-Done framework to uncover what your customers truly need, design lean experiments to test your riskiest assumptions before spending your budget, and recognise the real signals that you’ve reached product-market fit — beyond friends and family telling you it’s a great idea.

Whether you’re pre-revenue or already selling, this session will give you a clear, repeatable process for validating demand and building with confidence. Ideal for founders, aspiring exporters, and early-stage teams looking to de-risk their next big move.

Speakers
Daniel Johnson
Founding Partner, We Scale Startups

Daniel Johnson is a growth marketing executive with over 10 years of experience helping tech startups achieve predictable growth. As the Founding Partner of We Scale Startups, he has managed over £6M in ad spend and driven more than £15M in client revenue. A serial entrepreneur, Daniel successfully founded and exited his own e-commerce business. He is also a respected Growth Mentor for Google and Techstars and a visiting lecturer at Cambridge University.

There are no terms of business.