How to build your first Google Search Campaign
This event is part of Go Succeed, a new support service from local councils in Northern Ireland that can help to start, grow or scale a business.
In the ever-competitive digital landscape of 2024, mastering Google Search campaigns is essential for businesses looking to gain visibility and drive traffic. This webinar offers a step-by-step guide for creating your first Google Search campaign.
- Google Search Campaign Fundamentals: Learn the basics of setting up a Google Search campaign, including account creation and navigation.
- Keyword Research Mastery: Uncover the art of choosing the right keywords to target your specific audience effectively.
- Crafting Compelling Ads: Tips on writing ads that capture attention and motivate clicks, with a focus on headlines and descriptions.
- Budgeting and Bidding Strategies: Understand how to allocate your budget and bid for keywords to maximise ROI.
- Campaign Optimization: Learn to analyse and optimise your campaigns for better performance and higher conversions.
- Local Targeting Techniques: Tailor your campaigns to effectively reach and engage with the Northern Ireland market.
- Interactive Demonstrations: See real-time walkthroughs of setting up a Google Search campaign
- Expert-Led Insights: Gain valuable knowledge from digital marketing professionals
- Q&A Session: Have your queries addressed directly
Please note that all event cancellations must be made with 48 hours’ notice, otherwise they will be subject to an £8.50 cancellation fee. Paid events cancelled within 24 hours will be charged the full amount.