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How to build your first Google Search Campaign


Cost: Free

This event is part of Go Succeed, a new support service from local councils in Northern Ireland that can help to start, grow or scale a business.

In the ever-competitive digital landscape of 2024, mastering Google Search campaigns is essential for businesses looking to gain visibility and drive traffic. This webinar offers a step-by-step guide for creating your first Google Search campaign.

Key Takeaways:

  • Google Search Campaign Fundamentals: Learn the basics of setting up a Google Search campaign, including account creation and navigation.
  • Keyword Research Mastery: Uncover the art of choosing the right keywords to target your specific audience effectively.
  • Crafting Compelling Ads: Tips on writing ads that capture attention and motivate clicks, with a focus on headlines and descriptions.
  • Budgeting and Bidding Strategies: Understand how to allocate your budget and bid for keywords to maximise ROI.
  • Campaign Optimization: Learn to analyse and optimise your campaigns for better performance and higher conversions.
  • Local Targeting Techniques: Tailor your campaigns to effectively reach and engage with the Northern Ireland market.

Webinar Highlights:

  • Interactive Demonstrations: See real-time walkthroughs of setting up a Google Search campaign
  • Expert-Led Insights: Gain valuable knowledge from digital marketing professionals
  • Q&A Session: Have your queries addressed directly


28 February 2024, 13:00 - 14:00
Online event

Cost: Free


Please note that all event cancellations must be made with 48 hours’ notice, otherwise they will be subject to an £8.50 cancellation fee. Paid events cancelled within 24 hours will be charged the full amount.

Event organiser

Ards and North Down Borough Council
Signal Centre
2 Innotec Drive
Balloo Road
BT19 7PD
United Kingdom: Northern Ireland

0300 013 3333
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