Great British Pitch USA: How to pitch successfully to American buyers

Cost: Free

Learn how to refine your pitch, avoid common mistakes and get more from meetings with potential partners.

What you’ll learn

• Understanding US business culture, etiquette, and communication styles
• What American buyers expect from prospective suppliers and partners
• US negotiation styles and approaches to decision-making
• Writing and presenting compelling proposals and pitches
• Understanding the US buyer mindset and what drives purchasing decisions
• Common commercial and due diligence questions US buyers are likely to ask
• Getting paid, managing commercial risk, and protecting your business when entering the US market

Description
Preparing to pitch to US buyers is about much more than having a strong product or service.

Understanding American business culture, buyer expectations, and commercial considerations can make the difference between generating interest and securing a long-term partnership.

This webinar will help UK businesses prepare for the Great British Pitch USA event by exploring what US buyers are looking for and how to position your business effectively. The session will provide actionable guidance on engaging with American buyers, building credibility, and navigating commercial discussions with confidence.

Speakers
Ian Hunter
Director, OCO Global

Ian oversees DBT’s International Markets Programme in North America, where for the past five years he has guided the design and delivery of support for UK exporters across the US and Canada. Since 2011, he has helped British companies enter and scale in North America—drawing on experience living and working on both the West and East Coasts of the United States to translate regional differences into practical market-entry decisions.

His expertise includes market entry strategy, sector analysis, lead generation and buyer engagement, and practical “know-before-you-go” briefings that set expectations on routes to market, talent and cost considerations, state and local dynamics, and operating norms. Ian’s approach is hands-on and outcomes-focused, ensuring companies are well prepared, well connected, and positioned to thrive in North America.

There are no terms of business.