Go Succeed Grow: Digital Visibility in a Crowded Market

Cost: Free

This event is part of Go Succeed, a support service from local councils in Northern Ireland that can help to start, grow or scale a business.

Being active on social media is no longer enough to help your business stand out online. Many small businesses have a website and social media pages, but still struggle to be found by the right customers at the right time.

This webinar will explore practical ways to improve your digital visibility and turn online traffic into real business opportunities. We will cover how to optimise your Google Business Profile, improve your local SEO, create a website that supports enquiries and sales, develop content that attracts the right audience, and understand the basics of paid advertising on a small budget.

By the end of the session, you will have a clearer understanding of how to strengthen your online presence and make your digital activity work harder for your business.

What you will learn:

• Why social media alone is no longer enough to help your business stand out online
• How to improve your local visibility through SEO
• How to optimise your Google Business Profile to attract more local customers
• What makes a website conversion-focused, rather than just “having a website”
• How to create content that supports sales and customer enquiries
• The basics of using paid ads with a small budget
• How to make your digital activity work together to increase visibility and generate leads

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