Go Succeed Grow: Cost - Effective Traditional Marketing for your Growth Business

Cost: Free

This event is part of Go Succeed, a support service from local councils in Northern Ireland that can help to start, grow or scale a business.

Many SMEs operate with little or no dedicated marketing budget. This workshop is designed to help businesses make the most of cost-effective traditional marketing opportunities and ensure that every marketing activity delivers real value, measurable results and works alongside your digital marketing efforts.

During the session, we will explore traditional marketing methods that remain highly effective when used strategically, along with practical tips for keeping costs low. Participants will gain insights into affordable ways to build their brand, promote their business, and communicate their message effectively to the right audience.

The workshop will provide actionable ideas, simple tools, and practical guidance that can be implemented immediately, helping businesses increase visibility and attract customers without significant marketing spend.

What the session will cover:

• Understanding your customer profile – identifying your target audience and what they want to see from your business
• Cost-effective traditional marketing strategies – including leaflet printing, local press opportunities, and community promotion
• Strengthening your marketing message to ensure it resonates with the right people
• Creating a promotional plan that works within a limited budget

What you will gain:

By the end of the workshop, participants will have a clearer understanding of how to plan and deliver effective marketing activities on a small budget. You will leave with practical ideas, proven techniques, and budget-friendly marketing tactics that can be applied straight away to help promote and grow your business.

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