From the UK to the GCC: A practical digital growth playbook

Cost: Free

Get a practical overview of digital growth, marketing and lead generation across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

What you’ll learn

• Assess GCC market opportunities more realistically, recognising the differences between the six member states rather than treating the GCC as a single market.
• Identify the foundations of an effective go-to-market strategy, including market selection, audience definition, competitor analysis, proposition development and channel planning.
• Select appropriate lead-generation and marketing channels for professional services, consumer brands and retailers.
• Recognise where localisation is required, including language, messaging, imagery, customer experience, media selection and sales follow-up.
• Create the outline of a 90-day GCC growth plan with clear priorities, budgets, responsibilities and measures of success.

Description
The GCC is one of the UK’s most valuable and fast-developing international trading relationships. However, businesses entering the region often underestimate the differences between its six markets, the importance of relationships and the need to adapt their marketing, proposition and customer journey.

This introductory session will provide British exporters with a practical overview of digital growth, marketing and lead generation across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

Delegates will learn how to assess the opportunity, select priority markets, adapt their positioning, identify the right digital channels and build an initial go-to-market plan.

The session will combine regional market insight with practical guidance drawn from Crowd’s experience of helping international organisations build awareness, generate demand and deliver campaigns in the Middle East.

Speakers
Jamie Sergeant
Global CEO, Crowd

Jamie Sergeant is the Global CEO of Crowd, a creative and digital transformation agency. With over 20 years of experience, Jamie has excelled in leading, innovating, and expanding the business into new markets and territories. He has a proven track record of achieving outstanding results for global brands, governments, and organisations across various sectors and industries, drawing on his expertise in creative direction, social networking, and dyslexic thinking. Jamie’s mission is to support the development and export of creative excellence and British digital talent of all genres, and to collaborate with leading British agencies and businesses to promote UK advertising at scale.

Tom Berne
Managing Director, UAE, Crowd

Tom leads Crowd’s UAE operation and supports regional clients across the Middle East. He brings practical experience of delivering locally relevant creative, digital and marketing programmes for government and private-sector organisations. Crowd’s Dubai team works across 13 languages and supports organisations entering and expanding across the wider region.

Liyana D’Silva
Head of Media, Crowd

Liyana can provide specialist commentary on media behaviour, channel planning, audience targeting and the practical differences between building awareness and generating demand in GCC markets.

Paul Nelson
Marketing Director, Premier Inn Middle East

Coming soon.

There are no terms of business.