Find Your Following: Identifying and Engaging with your Target Audience

Cost: Free

This event is part of Go Succeed, a support service from local councils in Northern Ireland that can help to start, grow or scale a business.

The Go Succeed Start team hosts this masterclass.

"When you speak to everyone, you speak to no one." Get to grips with who your ideal customer is so you can start benefiting from having a deep understanding of their needs, goals and how they relate to your offering.

Learn how to leverage this knowledge to deliver a business that's more authentic, meaningful and profitable.

What's covered: 

• Introduction to what brand strategy is and why it’s important
• Three People Approach
• Why you need to understand your Ideal Customer
• Creating a persona
• Researching your Ideal Customer and where to find them
• Using this knowledge to create content that converts

This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland.

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