E-DATA Building a Customer Acquisition System Workshop - online

Cost: Free

This workshop focuses on helping you design a simple, practical customer acquisition system tailored to your own business. By the end of the session, you will have greater clarity on who you are targeting, how customers move from awareness to enquiry or conversion, and what actions to prioritise next. You will also receive practical guidance on using artificial intelligence (AI) as a support tool for marketing execution.

Why attend?

Businesses with a structured acquisition approach typically benefit from:

• clearer targeting and reduced wasted marketing effort
• a better understanding of how customers move through the booking or buying process
• focused channel selection
• a defined short-term action plan with measurable next steps

This session will help you:

• clearly define your ideal customer
• map a simple, end-to-end customer acquisition journey
• identify gaps or inefficiencies in your current approach
• select one priority acquisition channel
• create a realistic 30-day customer acquisition action plan
• use AI as a guided support tool to assist execution

The workshop combines facilitator inputs with practical working time and includes an industry case study, where you will hear and learn directly from a real SME example.

Participants will leave with a mapped customer journey, a selected priority channel and a draft 30-day action plan.

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