Decoding Indian culture for business success

Cost: Free

Want to boost your chances of success in India? Expand your language and culture skills by learning the main characteristics of Indian business culture.

What you’ll learn

• Identify key Indian cultural values and understand how they influence business behaviour.
• How to navigate workplace dynamics in India
• How to adapt your communication and management strategies to align with Indian cultural expectations and business etiquette.

Description
Join this session to learn how the Indians conduct business, and the differences from the UK.

A successful trade partnership is just not about numbers - it is also about forging a relationship of trust between seller and buyer.

In this webinar, we will help you understand the core values, beliefs, and social norms that shape Indian consumer behaviour and workplace dynamics. We'll cover the regional and linguistic diversity within India and its implications for your marketing and operations.

Whether you're entering the Indian market or managing cross-cultural teams, this event will provide practical knowledge and cultural intelligence to build stronger relationships, communicate effectively, and drive your business' success in India.

Speakers
Gunjan Sharma
Associate Director, UK India Business Council

Gunjan brings over 18 years of strategic consultancy and research experience to his role at the UK India Business Council, where he’s been shaping cross-border opportunities since joining in October 2013. He leads market-entry and intelligence projects, supporting both governments and businesses along the UK–India corridor.

There are no terms of business.