Business Growth Challenge Week 2: Marketing 101 for non-marketeers

• learn which channels and tools you can leverage to market your business overseas
• understanding your customer base and develop your ideal customer profile
• top tips for communicating with an international audience

About the challenge

Hosted by business growth transformation and training organisation Growth Ignition, the challenge is made up of four sessions that take you through the life-cycle of planning for, and executing on, a successful growth strategy. We start with strategy development, working through how to conduct market research, writing your business plan and in week two – developing your marketing strategy. We then move in the following weeks into execution of the strategy through tactics in pitching and presenting, and finally best practices in bidding and negotiating deals.

Week 2

Marketing 101 for non-marketeers

Jules will guide you through building an international marketing strategy and developing a better understanding of your ideal overseas customer base. Jules will demonstrate how to entice an international audience with some useful hints and tips, plus some content ideas to get those creative juices flowing.

You'll leave the session with the knowledge to develop a robust and compelling marketing strategy, to support your brand recognition, pipeline growth and strong positioning with clients across the globe.

Jules Brim, ACIM

Marketing and communications professional and Founder, Marketing Mixology