Building a Sales Process that Converts and the Psychology Behind Buying Decisions

Cost: Free

This event is part of Go Succeed, a support service from local councils in Northern Ireland that can help to start, grow or scale a business.

This practical workshop will help business owners understand how to create a simple, structured sales process that consistently moves potential customers from initial awareness through to enquiry, proposal and sale.

The session will explore the psychology behind how customers make buying decisions, including what builds trust, why people take action, common reasons prospects hesitate, and how businesses can improve the experience at each stage of the customer journey. We’ll also look at the relationship between sales and marketing, and how businesses can create a more joined-up approach to attracting, engaging and converting the right customers.

Participants will map out their own customer journey and identify opportunities to improve their lead generation, follow-up, sales conversations and conversion rates. The workshop will focus on practical tools and techniques that can be implemented immediately, rather than relying on complicated sales systems or theory.

Please note as this is an in-person event, the registration numbers are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Lisburn and Castlereagh City Council, therefore, should the event reach capacity and a waiting list is created, priority access will be given to businesses based in the Lisburn and Castlereagh City Council area.

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