Beyond badge scans: Measuring success and converting conversations into value

Cost: Free

Learn how to measure what really matters at exhibitions and how to turn conversations into long-term business value.

What you’ll learn

• Set meaningful exhibition KPIs linked to business outcomes
• Measure engagement quality rather than volume alone
• Build a structured post-event follow-up process that turns conversations into opportunities

Description
You will explore how to move beyond vanity metrics, set meaningful KPIs, and implement a follow-up process that supports conversion and relationship building. The focus is on measuring Return on Investment, Objectives and Engagement, and using data to improve future exhibition decisions.

Speakers
Lee Ali
Founder and Managing Director, Expostars

Lee Ali is an international speaker, entrepreneur, and sales strategist, as well as a designated Department of Business and Trade Export Champion. As the founder and Managing Director of Expo Stars Interactive, he has guided global exhibitors in enhancing engagement, generating qualified leads, and delivering measurable success at live events. Lee is recognised for his expertise in trade show engagement optimisation (TEO), human behaviour, and communication styles, offering practical strategies to align people development with sustainable business growth.

There are no terms of business.