Authentic branding for growth: How SMEs can build, market and scale with purpose

Cost: Free

Discover how purpose-led, authentic branding can transform your small business, build trust and unlock growth at home and overseas.

What you’ll learn

• Understand how authenticity and transparency fuel trust, brand loyalty and long-term growth for SMEs.
• Learn practical marketing and branding strategies that small businesses can implement immediately, even with limited budgets.
• Identify how DBT support, including the Business Academy and Export Champion network, can help SMEs scale confidently at home and internationally.

Description
In today’s crowded marketplace, small businesses don’t just compete on product, they compete on story, authenticity and connection. In this inspiring and practical one-hour session, DBT Export Champion and Founder of Naturally Tiwa Skincare, Shalom Ijeoma Nnadi, shares the real journey of starting from a kitchen-table idea and building a purpose-led brand that resonates at home and abroad.

This webinar unpacks what truly matters for SMEs when crafting their marketing, branding and communications strategy, from understanding your “why,” to showing up consistently, to building trust through transparency. You will hear what worked (and what didn’t) in the early days of scaling a small business, how to create messaging that feels human and believable, and how the Department for Business and Trade can support SMEs to grow sustainably in the UK and beyond.

Expect honest insights, practical tips and encouragement for every founder ready to elevate their brand and open new markets.

Speakers
Shalom Lloyd MBE
Founder and Director, Naturally Tiwa Skincare

Shalom is a British-Nigerian business leader with 29+ years in the pharmaceutical industry. She is Founder of Naturally Tiwa Skincare, CSO at Emerging Markets Quality Trials, and GM for The Body Shop Nigeria. Passionate about diversity, sustainability, and women’s empowerment, she also drives initiatives in clinical trials and Nigeria’s shea industry. A TEDx speaker and Honorary Professor, Shalom was awarded an MBE in 2024 for services to International Trade and Women in Business.

There are no terms of business.